3 (+14) Simple Strategies To Great Free Advertising
Advertising a product, program, service, or any undertaking a launch, such as a website, a book or course for example, has always been a pain in the wallet. I have been a follower (and a user) of free advertising and I would like to share with you a few of the simple strategies I’ve used in getting free advertising.
Simple Strategy #1
The first strategy is to advertise in free but well-visited web sites. Making the ad about or leading to giving value and you’re always invited to share with a link back to your site or landing page. The spewing of salesy stuff will get you kicked out and shut down. Share value and you will be valued as a contributor. You’ll be seen as marketing products, services or programs of value.
One of my favorite blog sites, Hub Spot, published an article listing some of the best websites where you can get free advertising. You can access these free ad sites by first going to the blog and taking a look. You’re probably doing some of these now, so the ones you aren’t using, could have a big pay-off for you. Choose wisely.
I’m big on doing One Thing, so, don’t try to do everything. While I’m not always good at doing just One Thing, I’m a visionary and an ideas person, so I’ve had to really focus on this piece of advice.
That said, pick what best suits you, the time you want to spend and the intention you’ve set for quantifiable results. Add it to what you’re already doing and do it intentionally well. Track it and measure the results. Add another once you’ve gotten this one down, or ditch it and do something different if the results aren’t what you intended.
Additionally, don’t be too quick to drop something because it doesn’t appear to be having the results. Know what the expected timeframe is for whatever the results are that you want and give it the appropriate amount of time.
- Use Google My Business to Optimize for Local Search
- Check Out Yext
- Write Guest Posts for Other Blogs
- Answer Quora Questions
- Publish Content on LinkedIn
- Offer to Do Interviews on other Business’s Podcasts
- Promote Your Website on Your Email Signature
- Send Email Newsletters
- Network at In-Person Events
- Speak at an Event
- Do a Free Product Giveaway or Contest
- Put Up Brochures or Flyers
- Create YouTube Videos
- Take Advantage of Your Partnerships
Simple Strategy #2
The second strategy I used to get free ads is to create a web-tv show. Not only can you deliver your own advertisements, in a very classy way of course, you can charge and deliver ads for others, creating a nice stream of income.
A web-tv show can be done on a no or low-budget and can gain quickly gain in reach and interest. My friend, @AnnDeVere, Executive Producer of the GVN TV Network is a master at teaching this strategy and she’s always doing a Free Facebook Live sharing her tips, knowledge and expertise. She’s always looking for great people to interview on the Access to Experts TV Show, so check her out.
Simple Strategy #3
The third strategy I’ve used on a nominal budget is Facebook Ads. I’ve counted it as Free ads because when I began doing it, I had a budget cost of $15 per month. I used to listen to the big guys who said you have to spend thousands in order to get any kind of ROI, then Spirit (yes, Intuition, God, Spirit) told me to just do it anyway. I only had a small amount I could start with. The key was starting and reinvesting. That’s something that they do tell you and it works … It’s the Law of Compounding.
When I first started boosting posts, $15 for 14 days or 30 days was my tiny budget. It was the cost to attend one networking event in a month and my ad post could reach an exponentially larger audience, sometimes 100% larger number. I did this once or twice a month. As my return grew, so did my budget, and yours can too, even if you just want to start small to test the waters. My intention was to increase my exposure and work that to organically increase my revenue. It started with the desire to share value and get known.
There were 3 things I found that helped me hone in on what was working, and I’ll share them with you:
- Create the right ad, compelling, short and having a strong call-to-action. This is probably the hardest of the 3 things to do. Let your image or the video face do the visual talking for you. Use few words. Your post is the short and sweet invitation to play. Select ‘random’ posting to let Facebook help you get in front of the right audience at the right times at first (or always). They seem to do it much better than I do making those time selections.
- Make sure you have the right target audience. The tighter the target, the better you are for the smaller budget. Get in front of those who will pay attention to what you’re sharing and know that not everyone will. You could get great numbers in the 5k or so range reach and if a fraction, which could be hundreds see and engage, you’ve just exponentially increased your opportunities for creating engagement leading to revenue.
- Understand that your first level of ROI is in exposure. Grow the # of Likes on your FB Page, or drive traffic to your landing page or your website and give value wherever you lead people. Begin the dating process. Have a training video, an eBook or something that you can share that will bring even more value and make sure again, you lead them to the next thing, perhaps a strategy session.
Don’t set your expectations that this kind of budget will bring you big dollars. A big budget will bring big dollars, unless in your system you have a high-ticket offer.
Let’s be realistic. I’m not selling a low-budget pipe dream. This is a system. I call it my Revenue River System. Reach out with exposure which is where you get people into the boat at the top of the river. Then you want to be in the flow of adding value and as the river flows, you’re bringing prospects closer to you through engagement, that leads to sales. You make some money, and you repeat the system. Exposures to invite, be in the flow of adding value and leading to the sale.
Reinvest in your system and best of all, when you’re ready, increase your budget, do it again, make more money, and do it again. You can repeat this system with the same message for months with ease. In time, you can create a new front-end message that leads to the same high-ticket product and continue to increase revenue, and your ads budget.
Simple Strategy #4
My last piece of advice is to keep track of the numbers. You cannot improve what you do not measure. Look at the results of whatever you’ve elected to do. Chart them in a spreadsheet or get fancy with it if you’d like. Keep an eye on the results you’re getting.
I’ll admit, I didn’t at first and after a few short weeks, seeing some of the results, I was trying to remember where we started and what happened, especially when there was a marked spike in exposures or hits to my website. The question became, what did I do to make that happen?
I can’t emphasize it more … track what you’re doing. The results have a story to tell you.
-V. Lynn Hawkins
For me, it was a matter of not having enough time to do everything. It quickly began to feel like I was doing the whole ‘throwing spaghetti at the wall and seeing if it would stick’ and that didn’t feel good. I knew it was a matter of just recording the results to get me grounded again.
So, first thing every day, I just wrote down the stats for whatever I was doing, especially where my modest budget dollars were focused. That action alone was magical. I started seeing things happen more smoothly and quickly.
I not only increased my ad budget, I was able to spend more to clock more hours from my VA to help with the doing and managing. It was awesome and I want you to have the experience of seeing your advertising efforts work.
Enjoy your success in this Simple Start to your advertising and getting out there for free!
P.S. If you liked this article, I want to share some strategies on creating your YouTube Videos with a purpose or getting more visibility. Ever thought about creating your own web-tv show or podcast? Find out more. Get your Complimentary 45-minute Rapid Results Strategy Session and walk away with a plan or at least 1 strategy you can implement immediately that will get you closer to your objective.
ABOUT THE AUTHOR:
Lynn Hawkins is a certified certified business acceleration coach, consultant and small business funding strategist, specializing in helping entrepreneurs with online marketing to grow business and revenue. As CEO/Founder of the P3 Academy of Social Entrepreneurship, she coaches her signature 5 Tiers of Accelerated Business Development, courses and programs her audience is asking for. Lynn teaches how to raise capital using crowdfunding and is host of the Crowdfunding Hacker Show. She is an author, speaker and an advocate for growing women entrepreneurs and their businesses and is often caught saying “when you earn more revenue, you can do more good in the world”. She believes in creating a living legacy through your work. Her “Goddesspreneur DIAMOND Mastermind” and “Women Empowering Women” live events help women express their vision, vibe, voice, and visibility to live victorious legacy lives, creating and growing legacy businesses.
Business, business building, strategic planning, Facebook ads, advertising, budget advertising, free advertising, P3 Academy